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Comscore in Journal of Advertising Research on How Social Media Drives Grow...

The 2015 Warc Prize for Social Strategy is a competition that asks marketers to demonstrate how effectively they had used social media in their marketing efforts. Each case was judged using criteria b...

Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...

We are very excited to announce today the merger of two media industry measurement leaders, Comscore and Rentrak. The rationale for this merger is quite simple: together we have an improved ability to...