Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.
Comscore and UKOM Continue their Partnership for Online Audience Measuremen...
In-View and In-Target: Campaign Benchmarks Reveal Variability in Delivery a...
Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.
Non-Human Traffic: Why it Matters and Why You Should Care
The Effect of Non-Human Traffic on Your Ad Campaign’s ROI
Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...
Everywhere you turn, you’re bound to see someone using a mobile device like a smartphone or tablet. But today, mobile is about so much more than sending a text message or reading the latest issue of N...
Unlocking App Audiences: The role of content and demographics in platform s...
Which Social Networks Have the Most Engaged Audience?
Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014
The Dress: A Case Study of Flash Crowds and Invalid Traffic
From GSMA MMM to Mobile Metrix: The Evolution of UK Mobile Media Measuremen...
Viewability, Online Video and Social Media
Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...
Measurement Proves the Effectiveness of Mobile Advertising
Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic
Ad Fraud and Non-Human Traffic: How Rampant is the Problem?
What Potential Does Pinterest Have as an Advertising Platform?
Patriots Exceed Seahawks in Social Engagement Leading Up to Super Bowl XLIX