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Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization

Ever since Comscore first introduced MMX® Multi-Platform to the US market in early 2013, we have gotten a much clearer picture how important mobile is to digital media audiences. Before multi...

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

While developing countries such as Kenya have made mobile banking an indispensable part of the country’s economy, the U.S. still lags in its adoption. Based on data from Comscore MobiLens® Plus, 65% o...