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Ad Fraud: Digital’s Newest Bad Guy

Several years ago we, as an industry, asked ourselves: should a non-viewable impression be considered a valid one? After countless industry discussions, analyses, and studies, we concluded the answer...

3 Reasons to Use Influencer Marketing

Social media has spawned a new generation of product spokespeople. Gone are the days when only athletes, musicians and celebrities endorsed products. Instead, brands are turning to social influencers.