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What's Driving the Decline in Search Ad Coverage?

During my keynote at the Search Insider Summit in Captiva last week, I presented some data on trends in search activity that I thought might be of interest to readers of this blog.

Valencia Festival of Media

With Comscore chairman and co-founder Gian Fulgoni, and Comscore mobile expert Paul Goode, both speaking at the event, I travelled to Valencia last week to attend the Festival of Media.