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Cookies Still Food for Thought for Online Advertisers in Europe

At the WARC “Measuring Advertising Performance” conference at the Royal Garden Hotel here in London last week, Comscore’s SVP and Managing Director of Europe, Mike Read, presented a very digestible ov...

It's time to close the loop for gaming ads

It’s not that big of a history lesson, but online ads have evolved from novelty to absolute bedrock; they are now a part of many major brands’ ad spend. As soon as this became status quo, advertisers...