In the fall of 1980, as a second-half senior at NYU, I was taking a class called Advertising and Media Planning. I'd already begun working part-time at Arbitron, so I thought I knew a thing or two. On...
Last week, Gian Fulgoni and I were in China as guests of Baidu, the leading Chinese Search Engine. Baidu had invited Gian to participate in the “The Baidu World Conference 2008” in Shanghai, China on...