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Forget the “Click” – How the Click-Thru Metric is Holding Back Digital Medi...

One recent Comscore study revealed that the view-through impact of online display ads can have the same impact on sales as what has traditionally been ascribed to TV ads.

Game On! Online Sport Content Grows Around the Globe

Having recently joined Comscore from a background steeped in sport, it’s an area close to my heart. Outside of the U.S., I believe that sport Web sites are a rather under-researched component of the s...