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Scream Looks to Slash Its Way to the Top of the Box Office

Paul Dergarabedian, Comscore Senior Media Analyst, joins Hallie Jackson and Steve Patterson on NBC News Now to discuss the prospects for the movie theater industry in 2022.

Measuring the Future: What Companies Are Doing to Be Ready for TV Measureme...

Let’s put on our futurevision glasses. Think about 2030. Only 8 years from now. Cookies are gone. Everything is “meta.” What are companies doing now, or what should they be doing, to be ready for vide...