Comscore Whitepaper - January 21, 2025

2025 State of Programmatic Report

Explore the key insights shaping programmatic advertising in 2025 with Proximic by Comscore’s third annual State of Programmatic Report.

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Report insights include:

Programmatic’s Continued Ascent – and the Channels Driving It
The Marketer’s New Privacy Playbook
How Streaming is Stealing the Spotlight - and the Budget

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Programmatic

Audience Targeting Solution

Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership,...

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Contextual Targeting Solution

Proximic by Comscore’s contextual targeting solutions help marketers achieve targeting scale and precision while respecting user privacy.

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