- January 21, 2025
2025 State of Programmatic Report
Explore the key insights shaping programmatic advertising in 2025 with Proximic by Comscore’s third annual State of Programmatic Report.
Report insights include:
- Programmatic’s Continued Ascent – and the Channels Driving It
- The Marketer’s New Privacy Playbook
- How Streaming is Stealing the Spotlight - and the Budget
Audience Targeting Solution
Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership,...
Contextual Targeting Solution
Proximic by Comscore’s contextual targeting solutions help marketers achieve targeting scale and precision while respecting user privacy.