- January 12, 2022
How Does the Industry Prepare for an Evolving Currency and a Multi-Currency Marketplace?
Today, with the progress that challenger measurement companies are making, we’re more likely to live in a world with multiple TV currencies.
But at the same time, with the evolution of media planning/selling and buying, the reality is that currency will likely evolve over the next few years. Instead of GRPs/Impressions, in a few years we may be trading based on unduplicated reach and frequency or outcomes.
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This video is part of the TVOT Live! New Year 2022 conference, for more recorded sessions, see https://vimeo.com/user2660412.
Multi-Platform Digital Planning
Comscore Reach/Frequency™ Multi-Platform enables agencies and advertisers to build media plans by holistically evaluating media properties’ display, video and app content...