Consumers set up a blockbuster holiday season at the Box Office
Comcore’s Jess Trainor joined industry leaders from Future US Inc, Vevo, Premion, and Xandr in a panel titled, “Keeping Connected TV Hot” to discuss how advertisers are shifting advertising dollars to connected TV to reach the growing number of cord cutters, cord nevers and other streamers.
Comscore Connected Home™ enables users to better understand consumer engagement with technology and media by measuring behavior across every network- or router-connected...
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