- March 1, 2022

The Great Measurement Debate

Bill Livek
Bill Livek
Director

Three of the most influential leaders in the space sit down with IAB CEO David Cohen to discuss where we need to go from here.

Comscore's CEO Bill Livek sat down with leaders from Nielsen and VideoAmp to discuss the evolution of measurement and currency.

More About

Cross-Platform

Comscore Campaign Ratings

Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV,...

Request a demo