Comscore Releases Overview of European Internet Usage for June 2011
LONDON, UK, 18 August 2011 - Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 368.6 million unique visitors went online in June 2011 for an average of 26.1 hours per person. This release highlights Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the Netherlands, United Kingdom, and Turkey continued to show the highest average engagement, with users from these markets spending an average of more than 31 hours online in the past month.
Overview of European Internet Usage by Country Ranked by Total Unique Visitors (000) June 2011 Total Europe Audience, Age 15+, Home and Work Locations Source: Comscore MMX
Location
Total Unique Visitors (000)
Average Hours per Visitor
Average Pages per Visitor
World-Wide
1,383,098
23.1
2,118
Europe
368,624
26.1
2,684
Germany
50,128
23.9
2,597
Russian Federation
48,738
22.9
2,462
France
42,374
27.6
2,708
United Kingdom
36,867
33.0
2,974
Italy
23,341
18.7
1,843
Turkey
22,967
31.1
3,435
Spain
21,518
26.2
2,318
Poland
18,193
25.8
2,948
Netherlands
11,968
34.1
3,268
Sweden
6,173
23.0
2,253
Belgium
5,965
20.2
2,099
Austria
4,688
14.0
1,515
Switzerland
4,676
18.9
1,864
Portugal
4,169
21.2
2,041
Denmark
3,655
20.7
2,129
Finland
3,355
22.7
2,091
Norway
3,234
24.8
2,112
Ireland
2,094
20.9
1,906
European Travel Sites Show Biggest Gains Since May 2011 Google Sites ranked as the top European web property in June with 335.4 million unique visitors (up 6 percent from a year ago), reaching 91.0 percent of the total European Internet audience. Microsoft Sites continued to rank second with 259.8 million visitors (70.5 percent reach), followed by Facebook.com in third place with 246.4 million visitors (66.8 percent reach). Among the top 50 properties for June, the biggest gains versus May came from Priceline.com Inc., which includes other travel sites Agoda and Booking.com, showing an overall 15 percent increase. Expedia Inc. also showed a 7-percent increase in visitors compared to May 2011, largely driven by an increase in traffic to TripAdvisor Sites.
Europeans continued to spend most of their time on average on social networking sites. Although European engagement with Russian social network VKontakte declined by 6 percent from the previous month, the property continued to display the highest average engagement among the top 30 properties, with Europeans spending 465.4 minutes (7.8 hours) on the site. Facebook.com maintained its lead over Russian web property Mail.ru in June with an average of 328.8 minutes (5.5 hours) spent by visitors on the property. Facebook.com also continued to account for the highest number of page views at 151.5 billion in June (up 8 percent), representing 15.3 percent of all pages viewed in Europe during the month.
Top 30 Properties in Europe by Total Unique Visitors (000) June 2011 Total Europe Audience, Age 15+, Home and Work Locations Source: Comscore MMX
Properties
Total Pages Viewed (MM)
Average Minutes per Visitor
Total Internet : Total Audience
989,547
1,564.0
Google Sites
335,382
94,246
184.5
Microsoft Sites
259,828
25,416
188.2
Facebook.com
246,370
151,455
328.8
Wikimedia Foundation Sites
153,883
2,191
12.0
Yahoo! Sites
139,235
8,821
69.6
eBay
104,856
13,577
59.0
Amazon Sites
89,643
2,653
16.8
VEVO
81,947
857
13.2
Apple Inc.
69,943
511
4.8
Mail.ru Group
69,220
30,676
308.0
AOL, Inc.
62,332
1,580
29.2
Glam Media
62,233
950
12.1
Viacom Digital
57,993
543
11.1
The Mozilla Organization
57,242
313
6.4
Yandex Sites
56,298
7,382
60.8
Ask Network
54,860
462
3.8
Axel Springer AG
54,666
1,319
14.6
Vkontakte
54,007
35,223
465.4
CBS Interactive
49,134
508
8.6
WordPress
47,691
410
5.5
Dailymotion.com
47,543
767
15.2
Adobe Sites
43,911
202
3.3
Orange Sites
41,454
4,505
60.5
NetShelter Technology Media
38,688
374
5.7
Deutsche Telekom
38,180
2,482
34.9
Technorati Media
37,389
195
3.2
Twitter.com
36,337
649
14.9
Schibsted (Anuntis-Infojobs-20minutos)
33,047
4,736
73.9
BBC Sites
32,151
1,263
33.2
Hubert Burda Media
31,677
478
7.0
Spotlight: Newspaper Site Audience Increases 11 Percent in the Past Year In June 2011, a total of 167.2 million unique visitors went to Newspaper properties in Europe (up 11 percent from a year ago), spending 40.5 minutes on average during the month. The most visited Newspaper property in Europe was the British Daily Mail, drawing 17.2 million unique visitors who each spent an average of 25.9 minutes on the site. The Daily Mail also currently ranks as the second most popular Newspaper site worldwide.
The Guardian ranked second in Europe with 13.5 million unique visitors, followed by the German newspaper Bild with 9.9 million unique visitors. Turkish newspapers Hürriyet and Milliyet also ranked among the top five Newspaper properties, drawing 9.5 million unique visitors and 8.8 million unique visitors, respectively. Also among the top sites for June 2011 were French newspapers Le Monde and Le Figaro and Komsomolskaya Pravda and RIA Novosti from Russia. The New York Times property, the only non-European site in the list of top Newspaper entities, attracted nearly 5.7 million online readers from Europe.
Top Newspaper Sites in Europe By Total Unique Visitors (000) June 2011 Total Europe, Age 15+, Home and Work Locations Source: Comscore MMX
Total Newspaper Sites
167,210
Mail Online
17,206
Guardian.co.uk
13,505
Bild.de
9,941
Hurriyet.com.tr
9,453
Milliyet.com.tr
8,803
Le Monde Sites
6,673
KP.ru (Komsomolskaya Pravda)
6,438
The New York Times Brand
5,692
Le Figaro
5,478
RIAN.ru (RIA Novosti)
5,409
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Ayaan MohamudComscore, Inc. + 44 (0) 203-111-1758worldpress@comscore.com