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Measuring What Matters in Social Media

There are many reasons for embarking on a social strategy: to create buzz and brand awareness, to generate leads, to increase customer loyalty and satisfaction, and to drive website traffic.

Following Initial Fiasco, Healthcare.gov Website Conversions Jump as Traffi...

More than three weeks have passed since the Health Insurance Marketplace opened to the public, and following the initial spike of 2.5 million unique visitors on October 1st, Comscore data indicates th...