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Keeping Ahead of Non-Human Traffic: A Q&A with Brian Pugh

The media has been abuzz lately with news stories about invalid web traffic – commonly referred to as fraud – that can wreak havoc on ad campaign delivery and diminish the value of digital as a succes...

Internal Optimization – A Solid Path to External Monetization of Mobile Ope...

Carrier’s revenue from Voice and SMS in mature wireless markets are generally in decline, while Data revenues are still steadily increasing. The main problem however, is that increases in Data revenue...