Social media and instant messaging apps rank atop the leader board in all 13 markets studied, but the #1 brands vary by market. Interestingly, market preference between these top brands appears to be...
When Apple CEO Tim Cook declared in 2015 that “the future of TV is apps,” he was referring to a future where a majority of TV viewing is streamed over-the-top (OTT) via online apps. While we’re not th...