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How Comscore Activation Helps Marketers and Publishers Improve Targeting am...

As new challenges emerge in the digital ad ecosystem, marketers and publishers may be wondering what effect the latest developments have on their advertising and packaging strategies. At Comscore, we...

Why Smart Speakers are Ready for Primetime this Holiday Season

One of the most interesting, and perhaps unexpected, tech product categories to emerge in recent years has been smart speakers (i.e. wireless speakers with integrated voice assistants). When Amazon fi...