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6 Key insights on digital consumption trends across the Asia Pacific Region

The exponential spread of COVID-19 has generated unrivalled disruption and triggered changes in consumers’ behavior. The APAC Client Insights team at Comscore has analysed the most recent data and her...

When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...

It’s 2010 and programmatic buying has become mainstream and is a key part of every major brand’s media plan. Simultaneously, salivating brand safety provider sales reps are blasting marketers non-sto...