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It’s Time to Change the Discussion on Measuring Facebook Effectiveness

Facebook: Around the World in 800 Days

Social Media Delivers Valuable Exposure for Presidential Campaigns

In case you missed it, Comscore recently released a report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election. The report analyzes key digital campaign eleme...

Despite its Declining Importance for Many Display Campaigns, the Click Rema...

Comscore Introduces Mobile Metrix 2.0: The Next Generation of Mobile Behavi...

Digital Advertising Develops Presidential Candidate Brands and Engages Vote...

Yesterday, Comscore released a new report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, which highlights the key elements of the U.S. Presidential camp...

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

Comscore Plants 3 Millionth Tree as Part of “Trees for Knowledge” Program

Panel Participation Yields Digital Insights

So What if Only 1% of Facebook Fans 'Engage'?

Optimizing News for Searchers, Search Engines & News Publishers

Comscore Supports Consumer Privacy Bill of Rights

How to Optimize Search Marketing on Tablets vs. Smartphones

Putting the Mobile Future in Focus – 5 Stories that Will Shape the Mobile a...

The Advent of the Computer

Putting the Digital Future in Focus – 5 Stories that Will Shape the U.S. Di...

How the Next Generation Consumes Online Health

Extreme Couponing: Searching for the Deals