More Insights
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Programmatic Playbook: Demographic Segments

In a crowded, complex programmatic ecosystem, choosing the right audience segments can be daunting for today’s media buyer. This post, a part of our Comscore’s...
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Holiday Audience Segment

This holiday season, elevate your programmatic targeting with Comscore’s precise and powerful Activation segments. Check out our latest infographic, for...
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Comscore Joins with Leading Ad Platforms to Help Media Buyers Better...

Comscore announced today that it has joined with Adobe, Google and...
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Make the Most of Fall Premiere Season

Fall TV Premiere Season is upon us! Check out our latest infographic for some quick data gems and to see how you can make the most of the season with our...
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Balancing Contextual and Audience Targeting

Today’s programmatic buyers often choose between two key targeting strategies: contextual and audience. Hear Comscore partners share their thoughts on...
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Pioneering the Next Frontier in Programmatic

Programmatic continues to change how brands and agencies approach advertising. What might be the next development or trend? Comscore’s trusted partners...
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Measuring and Optimizing Programmatic KPIs

As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly...
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Activating Comscore Segments for Improved ROI

Comscore Activation helps media buyers drive more strategic, impactful targeting for improved campaign performance. Hear our partners share how Comscore’s...
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Selecting Segments Amid Programmatic Clutter

Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s...
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Is TV dead? No… It's simply advanced

There’s no question that as technology rapidly advances, consumer behavior will change alongside with it. Marketers need to adapt to new delivery method,...
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Oracle Data Cloud Names Comscore to Premier Data Provider Program

As you may have seen, Oracle Data Cloud recently unveiled a new Premier Data Provider program, which is designed to make it easier for media buyers to...
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Comscore offers new audience targeting to solve for programmatic TV challenges

Buying television inventory programmatically continues to grow along with TV content choices. Comscore is responding by augmenting its audience-targeting...
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More Front-End Automation Needed For Addressable TV: DISH’s Arrix

In this interview at Beet Retreat 2018, DISH Media’s Kevin Arrix talks about the partnership between Sling TV and Comscore and the need for a fuller understanding...
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Taking Your TV Campaign the Extra OTT Mile

Agencies and marketers have long used linear TV as a medium for driving broad awareness and reach.
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Ad Targeting in the Age of Privacy

In our “Ad Targeting in the Age of Privacy” webinar, Comscore experts share insights on how marketers and publishers are navigating today’s complex and...
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Comscore Partners with Adobe to Help Marketers Deliver Hyper-Personalized...

Comscore, a trusted partner for planning, transacting, and evaluating...
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What’s Old is New Again: The Renaissance of Contextual Targeting

For many marketers, evolving global privacy standards – like GDPR – have cast a shadow over the future of advertising, but the reality isn’t as apocalyptic...
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The Potential of Digital Advertising Strategies amid GDPR: A Q&A with...

So far, the year 2018 has seen the fight against the overall lack...