Resources

Our latest insights and idea to help you improve your next campaign.
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Retrospectiva Digital 2025: Definindo o rumo para 2026

Descubra as principais tendências que marcaram o cenário digital no Brasil em 2025 e obtenha insights essenciais para antecipar os movimentos que definirão...
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2025 Year in Review: Setting the Stage for 2026 – India Edition

Access the “2025 Year in Review: Setting the Stage for 2026 – India Edition”. An analysis focused on cross-platform audiences, AI’s growing role in digital...
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2026 Summer Guide

Summer buying signals are emerging––now is the time to win the season. Proximic’s AI-driven contextual and predictive audiences identify where intent is...
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2025 Year in Review: Setting the Stage for 2026 – UK Edition

Access the 2025 Year in Review: Setting the Stage for 2026 – UK Edition". The report explores cross-platform audiences, AI’s growing role in digital strategies,...
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Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences

Comscore and Yahoo DSP announced a first-to-market partnership to enhance political advertising effectiveness across Connected TV (CTV) with the launch...
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2026 Proximic Championship Playbook

Reaching sports audiences during peak tentpoles with accuracy and cost efficiencies is a challenge. Campaigns activated with Proximic audiences have driven...
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Comscore 2026 State of Programmatic Report: CTV and Audio expected to drive growth with cross-channel performance measurement critical to smarter allocation...

Proximic by Comscore today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their programmatic...
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2026 State of Programmatic

Explore the key trends shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic report. This exclusive report dives...
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Comscore Launches Audio Targeting and Measurement Capabilities with...

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing...
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The 2026 Winter Sports Playbook

With millions of viewers expected to watch the NCAA Tournament, “The Big Game,” and “The Winter Games,” the 2026 sports season presents one of the most...