Resources

Our latest insights and idea to help you improve your next campaign.
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Comscore Appoints New Chief Marketing Officer

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of Jackelyn Keller as its Chief...
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New Year's Audience Guide

Our New Year's audience guide is the key to helping your brand reach motivated audiences in 2025.
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Basketball Audience Playbook

Our Basketball Audience Playbook is your game plan for slam-dunking success this season.
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Incremental Voters Reach

Comscore Digital Data Helps Advertisers Optimize Hispanic Audience Campaigns
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Football Audience Playbook

Our football audience playbook is your guide for scoring big this football season.
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2024 State of Privacy in Advertising

This exclusive report provides a comprehensive analysis of the current and anticipated impacts of rapidly evolving data privacy laws in the digital advertising...
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Proximic by Comscore Releases Inaugural Report on the State of Privacy in Advertising for 2024, Highlighting Industry Shifts and Challenges

Report shows that data privacy laws are significantly impacting personalized advertising, with audience targeting facing the most challenges, prompting...
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Comscore and FreeWheel Forge Next-Gen Partnership

Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global...
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Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider to Tackle Signal Loss and Privacy Challenges

Through this partnership, Horizon Media will enable its global client base with privacy-resilient targeting capabilities leveraging Proximic by Comscore's...
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In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progress

In an unexpected (but not exactly surprising) July 22nd announcement, Google shared it would be abandoning its plan to deprecate third party cookies in...