Your Privacy‑First Monetization Partner
Attract more buyers. Drive more revenue.
Solutions for all Media Sellers
Proximic by Comscore solutions provide all types of media sellers the data they need to strengthen their inventory’s value, regardless of inventory type. Take a look at some of the ways we support media sellers.
Video inventory
- Increase buyer demand beyond traditional TV genres by delivering privacy-compliant inventory that resonates with your clients’ audiences
- Amplify first-party targeting efforts by ingesting third-party audiences directly
- Address client brand protection, adjacency and audience needs by allowing expansive AI-driven datasets to inform live-streaming CTV or Video on Demand (VOD) filtering
Web display inventory
- Bolster reach and deliver against marketing budgets on browsers suffering from signal loss by enabling Predictive Audiences or other ID-less tactics
- Expand the value of your inventory by packaging content based on audience behaviors outside of your endemic categories
- Improve yield from open exchange monetization by enriching bid requests with behavioral attributes and contextual insights that span all verticals
Mobile or gaming inventory
- Drive increased demand from buyers by curating your inventory to align with non-gaming behaviors that resonate with an advertiser’s target audience
- Amplify first-party targeting efforts by ingesting third-party audiences directly
- Tackle challenging addressability across iOS inventory with insights from ID-less Predictive Audience and contextually driven datasets
Podcast or audio inventory
- Improve yield across non-host read Dynamic Ad Insertion (DAI) inventory with thorough audience and context details matched to your content
- Increase inventory attractiveness by surfacing behavioral patterns of your listeners unrelated to the endemic nature of your podcasting content
- Surface brand protection and suitability filters across your inventory for risk-averse advertisers
Audience Targeting
Strengthen your first-party audience data. Maximize your inventory's value.
Expand addressable reach with access to fully customizable, privacy-centric, behavioral segments built from Comscore’s leading datasets and top-tier data partners for full coverage across all verticals.
Demographics Personas TV & CTV Viewership Ad Exposure Website & Search Behaviors
Content Targeting
Answer media buyers' calls for brand safety and adjacency with ease.
Enhance inventory curation and surface audience affinities for specific content with a robust set of inventory filters powered by sophisticated AI-based contextual intelligence.
GET THE MOST FROM YOUR INVENTORY WITH PROXIMIC BY COMSCORE
Say goodbye to scale limitations
Expand your bidstream coverage with a targeting strategy that includes ID-based and ID-less ways to reach your audience.
Find more valuable consumers
Compounding signal loss means ID-based tactics only get you partial bidstream coverage. Our industry-leading contextual engine and complete device coverage help you bridge that gap to reach additional high-value consumers.