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Lessons Learned - Actions Taken in Digital Brand Advertising

From viewability, brand safety, ad fraud, and audience targeting to successfully navigating through an increasingly programmatic world - on November 11th,...
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Lessons Learned in Digital Advertising: From Direct Response to Branding

What’s past is prologue, and as digital advertising continues to grow in sophistication there’s a lot we can learn from its evolution. From click-through...
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Comscore Announces vCE Integration Partnership with Adform to Deliver...

Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital...
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TubeMogul Integrates Comscore vCE into its Video Advertising Software

Comscore, Inc. (NASDAQ: SCOR) and TubeMogul (NASDAQ: TUBE) today announced...
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Transparency & Data Branding in the Age of Programmatic Buying

Scott Joslin explores the latest implications of branded advertising in the face of an increasingly programmatic universe.
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Bonnes Pratiques: de nouvelles perspectives pour la publicité digitale

Strategies, media reference in France for communications, marketing and medias, organized a conference to address all digital issues advertisers are facing...
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Transparency and Data Branding in the Age of Programmatic

At Programmatic Buying Chicago, Comscore chairman Gian Fulgoni presented on the latest implications of branded advertising in the face of an increasingly...
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Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

Comscore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times...
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The Top Ten Burning Issues in Digital

In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order...