The State of OTT
James Muldrow
Senior Direktor, Produktmanagement, ComscoreComscore
Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer behavior.
Comscore's “State of OTT” presentation examines today’s consumption and device usage trends to understand evolving audience habits in a dynamic space
Key topics covered in this presentation will include:
- Changes in OTT viewing behavior from recent trends and the impact from COVID-19
- Drivers of growth in streaming services, and whether audiences engage differently with subscription vs. ad-supported services
- How changes in OTT consumption relate to consumption in other platforms, such as live TV, DVR, VOD, desktop and mobile
Coronavirus Insights
Lesen Sie unsere laufenden Aktualisierungen über sich verändernde Konsumtrends und die daraus resultierenden Auswirkungen auf die Werbe- und Medienbranche: comscore.com/ger/Insights/Coronavirus.
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