- September 23, 2020

The State of OTT

James Muldrow
James Muldrow
Vice President, Product Management
Comscore

Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer behavior.

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Comscore's “State of OTT” presentation examines today’s consumption and device usage trends to understand evolving audience habits in a dynamic space

Key topics covered in this presentation will include:

  • Changes in OTT viewing behavior from recent trends and the impact from COVID-19
  • Drivers of growth in streaming services, and whether audiences engage differently with subscription vs. ad-supported services
  • How changes in OTT consumption relate to consumption in other platforms, such as live TV, DVR, VOD, desktop and mobile
Coronavirus Insights

Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.

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Comscore CTV Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs,...

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