The State of OTT
James Muldrow
Chef de produits, ComscoreComscore
Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer behavior.
Comscore's “State of OTT” presentation examines today’s consumption and device usage trends to understand evolving audience habits in a dynamic space
Key topics covered in this presentation will include:
- Changes in OTT viewing behavior from recent trends and the impact from COVID-19
- Drivers of growth in streaming services, and whether audiences engage differently with subscription vs. ad-supported services
- How changes in OTT consumption relate to consumption in other platforms, such as live TV, DVR, VOD, desktop and mobile
Coronavirus Insights
Accédez à nos mises à jour sur l'évolution des comportements en ligne liée à la pandémie, ainsi que l'impact qui en résulte sur les industries de la publicité et des médias: comscore.com/fre/Insights/Coronavirus.
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