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The Seasonality of Sports Explored Through Digital Audience Ratings

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue

Comscore identifies the frustrations and challenges that digital publishers currently face with un-monetized content. Through our recently-launched Comscore Activation solution, we worked with Hearst,...

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

Mobile Audience Campaign Measurement Arrives in Canada and the UK

Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps

In the recently released 2016 U.S. Mobile App Report, we reported that Millennials concentrate more of their mobile app time within the Top 10 ranked apps in their cohort than older age groups do. In...

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...

Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Have We Reached ‘Peak App’?

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...

Players vs Referees in the Digital Advertising World

Ad Fraud in Mobile Advertising: The Next Battleground

Reaching New TV Show Viewers with Precision

Comscore Plan Metrix, Now with Mobile Data!

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel