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Who is Winning the Global Instant Messaging Battle?

Which Global Content Categories are ‘Mobile First’?

Top 10 Burning Issues in Digital: What’s the Common Thread?

Today we released our latest report, Top 10 Burning Issues in Digital, to provide Comscore’s perspective on the most pressing issues, topics and trends driving debate in the digital media industry. Th...

How Important is the OTT Device Market if the ‘Future of TV is Apps’?

Four Simple Questions to Make Advertising Better for Us All

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...

In the following article entitled “The Downside of Digital Word of Mouth and the Pursuit of Media Quality,” Comscore Co-Founder and CEO Gian Fulgoni is joined by Comscore SVP of Marketing and Insights...

The Importance of Mobile and Multi-Platform Measurement in India

What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

Mobile Marketing and Surgical Metrics: How Indonesia Hopes to Succeed

Apparel Spending Shifting to Online Channels Faster than Total Retail Dolla...

Which global internet markets are the most ‘mobile first’?

In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the...

U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7

"Measuring Television in the Programmatic Age" – Comscore in the Journal of...

OTT Breaks Out of Its Netflix Shell

Brand Safety: Another Case for Increased Trust & Transparency in Digital Ad...

Record 2016 at North American Box Office Proves Continued Enthusiasm for Mo...

Mobile Matures as the Cross-Platform Era Emerges