2024 State of Gaming Report
In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Incremental Voters Reach
Celebrating Comscore’s 25th Anniversary
Growing Big Game Audiences in 2024
Fast Facts: Chinese New Year 2024 on social media
The Year of the Dragon unleashes a global celebration. Check out how social media celebrated Chinese New Year, 2024 in this easy-to-digest infographic.
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise in a Crowded Media Year
3 Ways Political Advertisers Can Win With CTV in 2024
Another presidential election year is upon us. Same old, same old, right? Not quite.
It’s All About Audience Reach Across Screens: Key Themes from CES 2024
Closed Loop Cross-Platform Audience Reach with Comscore
Concert Movies Sing at The Box Office!
Thanksgiving Leftovers Are a Treat at the Box