- January 10, 2024

Closed Loop Cross-Platform Audience Reach with Comscore

You Had Me at Cross-Platform: Reach, Frequency and Beyond in Advertising

Marta Martinez
Marta Martinez
Managing Director: Data Strategy, Measurement & Analytics
Google
Dave Bolger
Dave Bolger
VP, Consumer Media
National Football League
Steve Bagdasarian
Steve Bagdasarian
Chief Commercial Officer
Comscore
Brian Pugh
Brian Pugh
Chief Information Officer
Comscore

As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising. It shows YouTube reached 88% of adults 18-49 with a Super Bowl ad vs. 68% on linear TV, highlighting that it is not only what viewers are watching but also where and how they consume content that matters to a campaign’s success. This presentation also takes a Gen Z lens to advertising’s biggest stage, showing where this emerging consumer is best reached.

Download the Presentation

Comscore Chief Commercial Officer Steve Bagdasarian shares his key highlights from CES 2024

Your one-stop shop for audience activation and measurement

ACTIVATE

Proximic by Comscore

Powered by advanced AI, Proximic by Comscore’s privacy-centric targeting solutions help you reach any audience, even when others can’t.

The only targeting solution that enables

  • Cross-platform targeting
  • Against any audience definition
  • Without ID-based scale or privacy restrictions

Get a demo Learn more

+

MEASURE

Comscore Campaign Ratings(CCR)

Access a holistic, de-duplicated view of campaigns across TV, CTV, desktop and mobile platforms.

Measure in-target reach against custom audiences and validate your activation ROI​

Gain insights on the in-market and interest behaviors of your audience

Apply learnings to optimize future audience targeting

Get a demo Learn more

How can we help you?

Get in touch to ask us about your cross-platform strategy here.

Let's talk