2024 State of Gaming Report
In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Incremental Voters Reach
College Sports Spark Media Madness
Revving Up Your Social Revenue
Recruiting with a Marketing Mindset
Jeaneen Andrews-Feldman, Chief Marketing and Experience Officer at SHRM, shares the lessons she's learned from working at the largest HR professional organization in the world.
Embracing Change in the Workplace
Leading with a Unified Personal Experience for the Consumer
Creating Meaningful Experiences for Diverse Audiences
Kellie Specter works for The WNET Group and its three affiliates, THIRTEEN, WLIW21, and NJ PBS, in the areas of corporate communications, branding, digital marketing, and audience and market research...
Becoming a Leading Liquor Brand on Social Media
Building and Maintaining Culture
Leading Marketing at Harvard Business School
Let's Set the Vision