Leading Marketing at Harvard Business School

Featuring: Brian Kenny, Chief Marketing and Communications Officer

When not fronting the rock band Cramer Hill, Brian Kenny, Harvard Business School’s first Chief Marketing and Communications Officer, has global oversight of branding, marketing, and media relations of the MBA program, executive education, Harvard Business School Online, and HBS Publishing.

In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Brian shares how he established marketing strategy - from scratch - at HBS, and how that was shaped by the pandemic.

More from this Podcast series

#37 Recruiting with a Marketing Mindset
#36 Embracing Change in the Workplace
#35 Leading with a Unified Personal Experience for the Consumer
#34 Brand Thinking Meets Analytics Driven Growth
#33 Creating Meaningful Experiences for Diverse Audiences
#32 Inspiring Wellness through a Hybrid Experience
#31 Becoming a Leading Liquor Brand on Social Media
#30 Building and Maintaining Culture
#29 Leading Marketing at Harvard Business School
#28 Innovating in the Virtual World
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