This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
The long-anticipated Paris 2024 Olympic Games are kicking off today, and you may be setting your phone reminders for the Opening Ceremony at 1:30 p.m. ET—that’s 7:30 p.m. Paris time! Whether or not yo...