2024 State of Gaming Report
This webinar on July 24, 2024 detailed how Comscore and the ANA's SeeHer have integrated gender equality measurement principles into the esteemed Comscore Plan Metrix Survey.
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This strategic integration empowers marketers and agencies to gain unprecedented insights into the attitudes, behaviors, and preferences of audiences aligned with gender equality principles.
Top takeaways from this presentation include:
By harnessing this breakthrough audience intelligence and planning capability, marketers and agencies can supercharge their ability to build personas, craft compelling campaigns, and ultimately, achieve unparalleled success in the digital landscape.
Comscore Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics...
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