2025 State of Programmatic Report
Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point. Read more
Summer Audience Guide
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Consumers set up a blockbuster holiday season at the Box Office
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Monetization Opportunities for Publishers in the Face of Signal Loss
It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape.
Navigating the Future of Ad Monetization with Proximic by Comscore
OTT & CTV Quick Guide: Key insights every advertiser should know on the imp...
Fall Segment Guide 2023
Discover the Fall Segment Guide, crafted to help inform your ad targeting strategy this autumn.
Advertising to Gen Z
As worlds collide: impact and effectiveness in advertising to Gen Z
Your Guide to Summer Segment Activation
How Comscore and YouTube Unlock the Power of CTV