Consumers set up a blockbuster holiday season at the Box Office
Is it an ad or influence? Is it long form or short form? Can we even tell the difference anymore as content and formats are smashed together and campaigns collide.
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Danan delivered a presentation at the 2023 IAB Newsfronts on the emerging digital consumer to help advertisers cut through the clutter so Gen Z consumers pay attention and hang on.
Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.
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