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What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models?

Last week, streaming giant Netflix reported its first major loss in subscribers in over a decade, leading many to question the trajectory of this powerhouse brand and even the industry. What does this...

CTV - A Modern Reintroduction

As the explosion of streaming content continues to evolve, Comscore and the larger media and measurement industry is reclassifying how we define digital video that is viewed through the television. Th...