December 1, 2022

State of Social Media in India

Online services across a wide range of categories have been growing and in India 96% of all internet users also accessed social media in 2022. The importance of social media within India’s digital landscape is shaping a new era of businesses. During our India INTERACT event, Comscore’s CMO and ESVP, Tania Yuki, revealed and analyzed the current State of Social Media in India.

We do so by answering questions such as:

  • What are the top social media apps in India?
  • What is the size of the audience: SOCIAL MEDIA VS TOTAL INTERNET?
  • How do consumers in India access social media?
  • What is the demographic profile of social media users in India?
  • Who are the top influencers in India?

India INTERACT

Check out all the Highlights and Recordings from India INTERACT 2022 here.

Total Digital

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