2024 State of Gaming Report
In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Incremental Voters Reach
2024 Presidential Debate: Cross-Screen Performance
Fast Facts: ‘Demure’, the keyword taking social media by storm
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...
The long-anticipated Paris 2024 Olympic Games are kicking off today, and you may be setting your phone reminders for the Opening Ceremony at 1:30 p.m. ET—that’s 7:30 p.m. Paris time! Whether or not yo...
Social Media Shines as Mobile Rises for Accommodation Content
Shopping Features in Social Apps Driving the Evolution of Digital Commerce
Driving Brand Marketing ROI Across All Screens and Formats
This session with Comscore Chief Commercial Officer, Steve Bagdasarian, and Kochava CEO and Founder, Charles Manning, presented new insights from ad campaigns that have driven meaningful performance o...
March Madness Across Screens: 2024 Recap
The Social Bowl: Top Brands, Influencers and Content throughout the Big Gam...
Growing Big Game Audiences in 2024
Fast Facts: Chinese New Year 2024 on social media