Consumers set up a blockbuster holiday season at the Box Office
Featuring: Todd Haskell, Chief Marketing Officer Hearst Magazines
In this episode of CMO Pulse, Todd Haskell, Senior Vice President, Chief Marketing Officer Hearst Magazines shares what he has learned about: - building a successful data-inspired creative organization by "democratizing data" for all teams - the importance of having aligned editorial and sales team when it comes to succeeding with branded content at scale - getting comfortable with being uncomfortable, because that's what it takes to truly experience personal and professional growth.
There is both a terrific overview of what it means to be Chief Marketing Officer atop a creative, editorially driven organization, but also a lot of excellent leadership advice, about how to ensure that you are constantly looking ahead, mobilizing change, and bravely navigating what's next in your career and for your company as a whole.
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