Consumers set up a blockbuster holiday season at the Box Office
During Sunday’s match-up between Kansas City and Philadelphia, all eyes were not just on television screens.
Fans also took to their social feeds to re-live the top moments, make their voices heard, and support their favorite teams.
On the day of the game, we saw 51.7 million total actions and 209.3 million video views on posts across Facebook, Instagram, Twitter, and TikTok.1 These posts came from various pages, from other sports teams to influencers, publishers, and even NASA.
@chiefsHe came to play but he aint playin' around with y'all #chiefs #superbowl ♬ BOOMIN - Pretty Pape$
View this post on Instagram A post shared by philadelphiaeagles(@philadelphiaeagles)
A post shared by philadelphiaeagles(@philadelphiaeagles)
@kalanihillikerkalanihilliker ♬ original sound - Erika Priscilla
View this post on Instagram A post shared by shaq(@shaq)
A post shared by shaq(@shaq)
@espnNever forget this Shaq moment at the Super Bowl (via @omar) #nfl #superbowl #football #shaq ♬ original sound - ESPN
@espnDonna Kelce with the double jacket and jersey combo (via @nfl) #SuperBowl #kelce #kelcebowl ♬ original sound - nostalgia central
View this post on Instagram A post shared by fcbarcelona(@fcbarcelona)
A post shared by fcbarcelona(@fcbarcelona)
View this post on Instagram A post shared by nasa(@nasa)
A post shared by nasa(@nasa)
Kansas City won on the field and on their owned social pages. That said, posts about Philly had nearly as many total actions and higher video viewership than those mentioning Kansas City.
Owned Content (2)
Earned Content (3)
City
Actions
Video Views
Kansas City
2.6m
12.2m
14.4m
100.2m
Philadelphia
1.9m
2.8m
14.2m
255.6m
We’ll be continuing to update you with key insights about the game throughout the week, so be sure to check back.
For more in-depth insights, get in touch with us here.
Sources:
1. Comscore Social powered by Shareablee, Content Pulse, Facebook, Twitter, Instagram, TikTok, content mentioning “Super Bowl” or “superbowl”, February 12, 20232. Comscore Social powered by Shareablee, Metrics & Trends, The Kansas City Chiefs and Philadelphia Eagles, Facebook, Twitter, Instagram, TikTok, February 12, 20233. Comscore Social powered by Shareablee, Content Pulse, Facebook, Twitter, Instagram, TikTok, content mentioning “Kansas City” or “Chiefs” or “KC” and content mentioning “Philadelphia” or “Eagles” or “Philly”, February 12, 2023
Numbers are reflective of in-platform numbers as of February 14th, 2023.
Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.
Request a demo