Mike Rich, Comscore VP, Emerging Products, highlights key takeaways from the "State of OTT", a presentation given in June 2017 that provides in-depth insight on the OTT market – including viewing beha...
Walsh says Comscore’s 100 million-person US panel is going to be merged with a tagged approach to measurement so that TV operators can count viewers, even if they are watching from out-of-market using...