- 22 dezembro, 2021
The lasting impact of Meme stocks
Jeanette O'Connor
Client Success SpecialistIn Jan 2021, social amplification through platforms such as Reddit (specifically WallStreetBets) fueled the ‘meme stock’ conversation with GameStop and AMC among another dozen stocks dominating the headlines. This influx of new retail investors led to unprecedented levels of engagement (account openings and trading).
Notably, Comscore’s digital measurement shows that since then, we have seen continued and sustained growth for these retail-investment platforms after the initial buzz, through to October 2021.
Coronavirus Insights
Leia nossas atualizações sobre as mudanças nas tendências de consumo e o seu impacto nos setores de publicidade e mídia em comscore.com/por/Insights/Coronavirus.
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