Reach Incremental Voters More Efficiently and Validate Ad Campaign Outcomes

The Trade Desk
Matthew Wiesemann
Matthew Wiesemann
Senior Manager, Marketing
Comscore
A political candidate used Proximic’s privacy-centric TV targeting and Comscore Campaign Ratings (CCR) to reach new voters and validate campaign effectiveness.

The Scenario

Reaching the right audience and measuring incremental delivery are key to campaign success—but combining both unlocks full potential. Proximic by Comscore’s audience targeting with CCR’s validation provides actionable insights for in-flight optimizations, maximizing efficiency, minimizing waste, and boosting cross-channel impact.

The Solution

Number 1

The candidate leveraged Proximic's linear TV ad exposure targeting in The Trade Desk for their CTV campaign to ensure CTV impressions were delivered to incremental audiences not previously exposed on linear.

Number 2

Comscore Campaign Ratings (CCR) measurement was applied directly within The Trade Desk to validate cross-channel, incremental audience reach.

The Results

Proximic's linear TV ad exposure targeting paired with CCR measurement provided the client with the data needed to improve in-flight targeting, and illustrated that the campaign reached households on CTV 36% more efficiently than the linear TV.

CTV Linear TV Case Study