TVOT SF 2024 will bring together 150+ prominent speakers and panelists who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, audience-based buying, broadcast/local TV, ATSC 3.0/NEXTGEN TV, FAST, AVOD, SVOD, AI, interactive programming, shoppable TV and beyond, to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future.
Comscore’s Chief Innovation Officer David Algranati will be speaking on two panels on March 28:
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As the video ecosystem continues to evolve, measurement solutions are advancing to accurately and holistically report on consumer behaviors. During this session we will discuss the key components of measurement, why each is important, how marketers are adapting to changes, and how their solutions are evolving to meet the needs of the marketplace today and in the future.
This session will explore the evolving landscape of over-the-air (OTA) local measurement within the context of NEXTGEN TV’s advancements. As we stand on the brink of a significant shift in how broadcasters understand and leverage audience metrics, this panel will delve into the methodologies, benefits, and transformative impact of the Run3TV/Application initiative on immediate issue resolution and value addition. Join our speakers as they discuss the practicalities, challenges, and prospects of implementing advanced measurement techniques in the OTA broadcasting environment.