- June 16, 2017
Finding Clarity in Today’s Complexity
Martin Bromfield
VP Advertising EMEAWith Advertisers citing a lack of transparency in the digital advertising ecosystem as a major concern, and with the recent negative press around Brand's advertising against reputationally-damaging content, it’s time for Advertisers to take a more proactive role in helping to illuminate a media supply chain.
In this presentation, Martin Bromfield, VP Advertising EMEA explains how to apply lessons learned in digital advertising measurement to advance the digital industry.