Pódcast / Comscore Talks CTV

CTV in the Marketing Mix

Jeff Sarault

Senior Director, Account Management, Agencies

In the second episode we will be looking at the second and third CTV burning issues in our series: How to integrate CTV advertising into the marketing mix and the differences between Linear TV and OTT.

Episode 2. CTV in the Marketing Mix

In the second episode we will be looking at the second and third CTV burning issues in our series: How to integrate CTV advertising into the marketing mix and the differences between Linear TV and OTT.

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This series is about the opportunities and challenges of Connected TV (CTV) in international markets (UK / Europe). We talk about the top 10 burning issues in CTV, which will help our audience navigate the subject.