CTV in the Marketing Mix

Senior Director, Account Management, Agencies

In the second episode we will be looking at the second and third CTV burning issues in our series: How to integrate CTV advertising into the marketing mix and the differences between Linear TV and OTT.

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      This series is about the opportunities and challenges of Connected TV (CTV) in international markets (UK / Europe). We talk about the top 10 burning issues in CTV, which will help our audience navigate the subject.

      More from this Podcast series

      #6 CTV in the Changing Media Landscape
      #5 Measurement and Using Advanced Audiences
      #4 CTV Media Planning
      #3 Cord-cutting and Non-Ad Supported Platforms
      #2 CTV in the Marketing Mix
      #1 Defining Connected TV
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      Ulteriori informazioni

      Connected TV OTT TV
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