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2019年9月26日
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Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.
Unlocking the Addressable Future
9月26日 : 15:00 - 15:50 ET
David Algranati
Chief Innovation OfficerComscore
Over the last decade, the premium video industry has overcome technology challenges and business relationship limitations. With the stage set for collaboration on Addressable Advertising at scale, now is the time to work together and overcome the remaining hurdles, such as measurement and ratings. In this 50-minute workshop, Comscore will be joined by a panel of industry stakeholders from across the media ecosystem to explore the possibilities of an Addressable future including why Addressable Advertising is necessary, and the best way to position the Addressable evolution from where we are today.
Panel Moderator:
Lauren Johnson, Senior Advertising Reporter; Business Insider
Panelists:
Keith Kazerman, EVP, Digital Sales, Advanced Advertising & Research; Discovery
Claudio Marcus, GM, Data Platform; FreeWheel
Dan Rosenfeld, VP, Data Strategy; Xandr
Jonathan Steuer, Chief Research Officer; Omnicom MediaGroup
Scott Worthem, SVP, Strategic Partnerships; Comscore
Over the last decade, the premium video industry has overcome technology challenges and business relationship limitations. With the stage set for collaboration on Addressable Advertising at scale, now is the time to work together and overcome the remaining hurdles, such as measurement and ratings. In this 50-minute workshop, Comscore will be joined by a panel of industry stakeholders from across the media ecosystem to explore the possibilities of an Addressable future including why Addressable Advertising is necessary, and the best way to position the Addressable evolution from where we are today.
Panel Moderator:
Lauren Johnson, Senior Advertising Reporter; Business Insider
Panelists:
Keith Kazerman, EVP, Digital Sales, Advanced Advertising & Research; Discovery
Claudio Marcus, GM, Data Platform; FreeWheel
Dan Rosenfeld, VP, Data Strategy; Xandr
Jonathan Steuer, Chief Research Officer; Omnicom MediaGroup
Scott Worthem, SVP, Strategic Partnerships; Comscore